An experienced marketer, retailer, and long-term Boden fan.
Opening Plans
Goal: Successfully launch and establish the first U.S. Boden retail store in Atlanta, delivering a premium customer experience, strong operational standards, and a foundation for repeatable future growth. This plan assumes that store opening is set for day 30.
1st 30 Days
Goal: Build the foundation, hire/train staff,
execute flawless store opening.
Staffing & Training
Finalize hiring for sales associates, conduct onboarding sessions focused on the Boden brand, customer service, product knowledge, POS training, and store procedures.
Store Setup
Oversee merchandising, store layout, fixture installation, IT/POS set up, and construction punch list. Work with corporate on visual merchandising that aligns with brand standards. Receive, organize, tag, steam, and prepare merchandise.
Marketing
Launch local promotions, both digital and in-person. Coordinate with corporate marketing and PR teams on outreach. Set up local Instagram and Tik Tok accounts to promote opening.
Launch
Host soft opening to test operations and gather feedback. Execute grand opening event with local vendors and influencers. Engage with press, VIP guests, and early customers to generate buzz and gather feedback.
1st 30 Days
Staffing & Training
Finalize hiring for sales associates, conduct onboarding sessions focused on the Boden brand, customer service, product knowledge, POS training, and store procedures.
Store Setup
Oversee merchandising, store layout, fixture installation, IT/POS set up, and construction punch list. Work with corporate on visual merchandising that aligns with brand standards. Receive, organize, tag, steam, and prepare merchandise.
Marketing
Launch local promotions, both digital and in-person. Coordinate with corporate marketing and PR teams on outreach.
Launch
Host soft opening to test operations and gather feedback. Execute grand opening event with local vendors and influencers. Engage with press, VIP guests, and early customers to generate buzz and gather feedback.
30 - 60 Days
Goal: Refine operations, build a strong team culture, and enhance customer experience.
Team & Culture
Begin regular coaching, feedback, and performance check-ins. Identify early leaders and implement a recognition program. Set up regular team meetings.
Customer Experience
Monitor online reviews and in-store feedback to identify where to improve. Begin clienteling/personal shopping program.
Sales
Analyze sales data, identify benchmarks and action plans. Optimize product placement and replenishment based on sales trends. Provide structured feedback to HQ on US customer preferences, challenges, and potential for localization of product mix.
Community Engagement
Build relationships with local influencers, neighborhood partners, local school & church groups. Host in-store event for holiday shopping.
1st 30 Days
60 - 90 Days
Goal: Optimize operations, drive revenue, and prepare for long-term success.
Performance
Refine team schedules and routines. Implement stretch goals for sales, UPT, and conversion rate.
Customer Retention
Build out clienteling through CRM. Provide sneak peeks of new merchandise through social media and offer discounts through referrals.
Operations
Conduct a 90-day store operations audit. Identify and resolve inventory, staffing, or logistical issues.
Planning
Present a 6-month roadmap to ATL and corporate teams, including growth opportunities, risks or barriers, local partnerships, and customer insights for future US strategy.