Opening Plans

Goal: Successfully launch and establish the first U.S. Boden retail store in Atlanta, delivering a premium customer experience, strong operational standards, and a foundation for repeatable future growth. This plan assumes that store opening is set for day 30.

1st 30 Days

Goal: Build the foundation, hire/train staff,

execute flawless store opening.

Staffing & Training

Finalize hiring for sales associates, conduct onboarding sessions focused on the Boden brand, customer service, product knowledge, POS training, and store procedures.

Store Setup

Oversee merchandising, store layout, fixture installation, IT/POS set up, and construction punch list. Work with corporate on visual merchandising that aligns with brand standards. Receive, organize, tag, steam, and prepare merchandise.

Marketing

Launch local promotions, both digital and in-person. Coordinate with corporate marketing and PR teams on outreach. Set up local Instagram and Tik Tok accounts to promote opening.

Launch

Host soft opening to test operations and gather feedback. Execute grand opening event with local vendors and influencers. Engage with press, VIP guests, and early customers to generate buzz and gather feedback.

1st 30 Days

Staffing & Training

Finalize hiring for sales associates, conduct onboarding sessions focused on the Boden brand, customer service, product knowledge, POS training, and store procedures.

Store Setup

Oversee merchandising, store layout, fixture installation, IT/POS set up, and construction punch list. Work with corporate on visual merchandising that aligns with brand standards. Receive, organize, tag, steam, and prepare merchandise.

Marketing

Launch local promotions, both digital and in-person. Coordinate with corporate marketing and PR teams on outreach.

Launch

Host soft opening to test operations and gather feedback. Execute grand opening event with local vendors and influencers. Engage with press, VIP guests, and early customers to generate buzz and gather feedback.

30 - 60 Days

Goal: Refine operations, build a strong team culture, and enhance customer experience.

Team & Culture

Begin regular coaching, feedback, and performance check-ins. Identify early leaders and implement a recognition program. Set up regular team meetings.

Customer Experience

Monitor online reviews and in-store feedback to identify where to improve. Begin clienteling/personal shopping program.

Sales

Analyze sales data, identify benchmarks and action plans. Optimize product placement and replenishment based on sales trends. Provide structured feedback to HQ on US customer preferences, challenges, and potential for localization of product mix.

Community Engagement

Build relationships with local influencers, neighborhood partners, local school & church groups. Host in-store event for holiday shopping.

1st 30 Days

60 - 90 Days

Goal: Optimize operations, drive revenue, and prepare for long-term success.

Performance

Refine team schedules and routines. Implement stretch goals for sales, UPT, and conversion rate.

Customer Retention

Build out clienteling through CRM. Provide sneak peeks of new merchandise through social media and offer discounts through referrals.

Operations

Conduct a 90-day store operations audit. Identify and resolve inventory, staffing, or logistical issues.

Planning

Present a 6-month roadmap to ATL and corporate teams, including growth opportunities, risks or barriers, local partnerships, and customer insights for future US strategy.

Opening Plans

1st 30 Days

Staffing & Training

Store Setup

Marketing

Launch

1st 30 Days

Staffing & Training

Store Setup

Marketing

Launch

30 - 60 Days

Team & Culture

Customer Experience

Sales

Community Engagement

1st 30 Days

60 - 90 Days

Performance

Customer Retention

Operations

Planning

1st 30 Days

Deliverables by Day 90

01

Fully staffed, high-performing team with strong service culture.

02

Consistent customer experience aligned with Boden's brand promise.

03

Early traction on KPIs: sales, traffic, conversion.

04

Feedback-based improvements in product, layout, or service.

05

Strategic foundation for multi-location expansion in the U.S.